Christian Stewardship and Sustainability Essay Example | Topics and Well Written Essays - 1000 words - 2

Christian Stewardship and Sustainability - Essay Example When God created man in the Garden of Eden, He gave him authority over all the earth. This authority involves taking care of the environment, and all its constituents. Consequently, Christian stewardship refers to a moral obligation conferred on human beings by God over the natural resources. It includes using the natural resources in ways that benefit humanity, and the perpetuation of such resources. Promoting the continuity of the resources maintains order in the universe as the resources allow man to meet his various needs and aspirations successfully. In addition, future generations get to enjoy quality resources in abundance, thus boosting their earthly experiences. God holds Christians accountable for their actions on earth. The accountability falls in many categories, including the environment. God ordained man to take care of the earth, and the responsibility goes with accountability. Consequently, Christians endeavor to safeguard the biodiversity in a compassionate and respectful manner. These attitudes also characterize the concept of sustainability as it bears the future generations in mind. More to this, sustainability aims at countering the environmental crisis, and ensuring that humanity enjoys the goodness of nature in future. Christian stewardship recognizes that natural resources serve as resources (Robinson, 20). Resources help in fulfilling the daily needs of humanity, hence the need for their conservation. Absence of such resources would lead to inadequate provision of the required needs, which would contravene God’s will for our lives. Likewise, sustainability realizes the need for resource protection. It encourages the proper utilization of such resources with an intention of providing the current and future society with a good life. More to this, Robinson (21) asserts that â€Å"stewardship is a value to be passed from generation to generation†. This means that Christian stewardship, just like

Effect of THNPs on Heroin OD Mortality | Methodology

Effect of THNPs on Heroin OD Mortality | Methodology Chapter 2. Methods 2.1 Introduction This chapter contains a precise description of the process used to search and appraise the evidence for this systematic literature review. The search was carried out during August and September 2014. An in-depth description of how evidence and research available related to the PICO question were generated, will be discussed. As mentioned in the previous chapter, the aim of this dissertation is to determine the effect of THNPs to heroin users, on heroin OD mortality. The analysing process of the PICO question, whether THNPs reduces the incidence of fatal heroin OD deaths, will be amplified through a description of the actual search strategy, and the methods used to appraise the retrieved studies. Through specific criteria, a systematic approach was applied in obtaining and selecting the relevant literature. Identified keywords used for the search syntaxes will be presented, together with the databases used for the retrieval of evidence, and the number of hits produced from each database. Search syntax is the relationship of a sequence of words used in a search strategy. A discussion of the inclusion and exclusion criteria set for this systematic review (SR) will follow, together with the methods of appraisal chosen to evaluate the studies. 2.2 Keywords and databases used PICO Element Description Keywords Population Heroin injection users in the community heroin users, injection drug users, drug users, opioid users Intervention Take-home naloxone program take-home naloxone program, naloxone distribution program, Comparison No comparison Outcome Reduced incidence of fatal heroin OD deaths OD reversal, OD prevention, opioid OD prevention, heroin OD prevention, harm reduction According to Timmins and McCabe (2005) the cornerstone of an effective search strategy is the use of proper keywords. A number of keywords were formulated from the PICO question elements, and from the preliminary search of the literature. These were mainly identified from titles and keywords used in articles found from the preliminary search. Table 2.1 below, shows the keywords used in relation to each PICO element. Table 2.1 Keywords developed to describe the PICO framework The main electronic systematic search with the search syntaxes explained further on in this chapter was carried out using different databases accessed from the Hybrid Discovery (HyDi) available from the online library at the University of Malta. Relevant databases were found on HyDi by choosing the category ‘Health Sciences’ and sub-category ‘Nursing’ since the other sub-category is ‘Midwifery’ which is unrelated. Six databases were used to conduct a search for the literature. These were Academic Search Complete, Cumulative Index to Nursing and Allied Health CINAHL Plus with Full Text, Cochrane Central Register of Controlled Trials, and Cochrane Database of SRs; via EBSCO host search engine together with Medline via ProQuest search engine, and Science Direct. In addition to these databases Google Scholar was also utilised, but the search syntaxes combinations could not be used since the search engine does not have an advanced search strategy, a nd the search resulted in large thousands of articles. Therefore simple keywords alone were used to search for any other relevant studies, or to obtain full text versions which are not available in other databases. Strengths and limitations of each database are described below in table 2.2. Database Strength Limitation Academic Search Complete Daily updates Provides full text journals Available only from EBSCO host CINAHL Plus with Full Text Weekly updates Over 950 journals Covers references and abstracts from 1982 onwards Available only from EBSCO host English and American language bias Cochrane Library Cochrane Central Register of Controlled Trials Cochrane Database of SRs Research analyzed using trustworthy methods Large source of literature Up-to-date Complete text reviews Limited by restrictions Medline Records indexed with Medical Subject Heading (MeSHÂ ®) Provides a large source of life sciences evidence needed by health professionals Limited by restrictions Science Direct Provides full text from Elsevier Science journals Provides full text articles Limited by restrictions Google Scholar Free access web based search engine Large amount of results due to lack of an advanced search strategy Table 2.2 Databases strengths Limitations 2.3 Inclusion and Exclusion Criteria For readers to assess reliability and validity of a SR they have to be provided with a set of inclusion and exclusion criteria (Cronin, Ryan, Coughlan, 2007). Furthermore, Torgerson (2003) suggests that a set of inclusion and exclusion criteria are important so that throughout the search, only the articles that will answer the PICO question are extracted while others are eliminated. During the preliminary search it was noted that literature about the subject lacks randomized controlled trials (RCTs’), meta-analysis, and SRs. As shown in figure 2.1, these study designs are found at the top of the hierarchy of evidence as described by Aslam et.al (2012). Hence, all types of study designs were part of the inclusion criteria. Sibbald Roland (1998) said that clinical trials are known to be a gold standard to perform good evidence based practice and although they were in the inclusion criteria, the results were negative since up-to date no RCTs have taken place. Although this is a major limitation for this literature review, one must keep in mind that currently, the first and largest RCT is being carried out as described in chapter 1. Source type selected in all databases was ‘Academic Journals’ since books, newspaper articles, and magazines are not of strong evidence for evidence based healthcare because sometimes they do not have any type of study design, and may be narrative. Each search was limited to English language literature only. Studies that administered intranasal (IN) naloxone were excluded since this method is an off-label method (Doe-Simkins, Walley, Epstein, Moyer, 2009), and in an RCT by Kelly et al. (2005) it was found that IM naloxone was clinically more effective than IN naloxone (6 minutes vs 8 minutes). Table 2.3 and table 2.4 below describe further in detail the inclusion and exclusion criteria respectively. Figure 2.1 The Hierarchy of Evidence Pyramid (adapted from Aslam et al. 2012, p.3) Table 2.3 Inclusion Criteria Inclusion Criteria Rationale Literature had to be in English language Not possible to translate to English Studies published from 1980’s till September 2014 Studies about THN commenced in the 90’s, and so all studies are obtained (Darke Hall, 1997) Involving heroin injection drug users above 18 years of age Since the population are adults injecting heroin, and in all studies found, drug users were of 18 years and above Involving THNP Since this review concerns the outcome of THNP Experimental studies including RCTs’, reviews, observational studies including cohort studies and longitudinal studies To include all study designs and to not eliminate valuable literature Study needed to have an outcome of survival rates or OD reversals associated to THNP If outcomes were different, studies would not answer the PICO question Exclusion Criteria Rationale Studies researching attitudes, views and opinions of health care practitioners providing THN and other stakeholders such as police Outcome of studies unrelated to PICO question Studies about experiences of fatal OD victims where naloxone was not provided to heroin users as a preventive measure of fatal OD Studies had to have THNP studied as a preventive measure rather than other measures Development of instrument tools for THNP evaluation These instruments do not answer the PICO question Users of prescription opiates including methadone Since population is specifically heroin injection drug users Studies including HIV, AIDS, buprenorphine, methadone, and supervising injecting facilities as a main topic For the fact that THNP is the main subject and intervention of this SR Studies were intra nasal naloxone was used Naloxone nasal spray is not yet approved or licensed anywhere in the world Studies where naloxone was not administered by any of the participants The outcome was not attributed directly to naloxone administration Studies not published in English Not possible to translate to English Table 2.4 Exclusion Criteria 2.4 Search Strategy The keywords mentioned in table 2.1 were developed so that each PICO element has its own search syntax as identified by Bettany-Saltikov, (2012). The use of search syntaxes has assisted in narrowing the search to the most relevant studies to the PICO question. Table 2.5 below, shows the search syntax used for each PICO item. PICO element Search syntax number Search syntax Population Search syntax 1 heroin users OR injection drug users OR drug users OR opioid users Intervention Search syntax 2 take-home naloxone program OR naloxone distribution program Outcome Search syntax 3 overdose reversal OR overdose prevention OR opioid overdose prevention OR heroin overdose prevention OR harm reduction OR overdose mortality Table 2.5 Search syntaxes Search syntaxes were combined as described here: Population (syntax 1) AND Intervention (syntax 2) Population (syntax 1) AND Outcome (syntax 3) Intervention (syntax 2) AND Outcome (syntax 3) Boolean logic operator ‘OR’ was used to combine each keyword of each PICO element syntax, while the operator ‘AND’ was used to combine the PICO elements together as described above. In all search fields of the databases used except Google Scholar, ‘In All Text’ was selected for all searches. In Google Scholar the keywords searched independently were ‘take-home naloxone’ and ‘naloxone distribution’. These keywords were searched in titles only, since when searched for anywhere in the article the results were over 50,000 with most of them irrelevant to the dissertation. As shown in table 2.6 below, the defined search resulted in 2,260 articles. After the titles were evaluated whether they fit with the inclusion and exclusion criteria mentioned previously, and removing duplicate articles the search results were reduced to 160 articles by reading through the titles. The abstracts of these 160 articles were read and consequently 25 articles were noted to be directly related to the PICO question addressed in this dissertation, as they all met the inclusion criteria. One of the 25 articles which is a study by Lenton Hargreaves (2000) was not available online for free. The author, Professor Lenton was contacted via e-mail. Fortunately there was an immediate response, and the article was provided for free. However, after reading these 25 articles, 15 were eliminated because they had one or more of the exclusion criteria fit. The remaining 10 articles were identified and had fit all of the inclusion and exclusion criteria and were chosen for the critical a ppraisal of this systematic literature review. Furthermore the search was enhanced by looking up at all the reference lists of the final articles chosen for critical appraisal, but no new studies were found. Identified studies for critical appraisal are the following: Strang et al. (2008), Piper et al. (2008), Tobin, Sherman, Beilenson, Welsh, Latkin (2009), Enteen et al. (2010), Wagner et al. (2010), Bennett, Bell, Tomedi, Hulsey, Kral (2011), Bennett Holloway (2012), Lankenau et al. (2013), Banjo (2014), and Clark, Wilder, Winstanley (2014). In addition to the electronic search, a hand search was done within the University of Malta library which did not produce any results. Table 2.6 below presents the number of hits obtained from each of the databases above and the different search syntaxes combination. Database Keywords Number of hits Academic Search Complete search syntax 1 AND search syntax 2 274 search syntax 1 AND search syntax 3 272 search syntax 2 AND search syntax 3 55 CINAHL Plus with Full Text search syntax 1 AND search syntax 2 7 search syntax 1 AND search syntax 3 114 search syntax 2 AND search syntax 3 10 Cochrane Central Register of Controlled Trials search syntax 1 AND search syntax 2 0 search syntax 1 AND search syntax 3 0 search syntax 2 AND search syntax 3 0 Cochrane Database of SRs search syntax 1 AND search syntax 2 0 search syntax 1 AND search syntax 3 1 search syntax 2 AND search syntax 3 0 Medline search syntax 1 AND search syntax 2 31 search syntax 1 AND search syntax 3 228 search syntax 2 AND search syntax 3 28 Science Direct search syntax 1 AND search syntax 2 532 search syntax 1 AND search syntax 3 485 search syntax 2 AND search syntax 3 145 Google Scholar take-home naloxone, naloxone distribution 78 Total number of literature found = 2,260 Table 2.6 Number of articles found from each search 2.5 Refining of the research question After finding the relevant literature to the original PICO question, and considering properly the population being studied, the research question was duly refined since this systematic literature review will be based on the impact of THNP effect on heroin OD deaths amongst heroin injection drug users. Initial PICO question was: ‘Do naloxone take-home programs provided to drug users in the community reduce the incidence of fatal opioid OD?’ The question was refined to: Do naloxone take-home programs reduce the incidence of fatal heroin OD amongst heroin injection users? The refining of the PICO question was essential since some of the literature concerned prescription opioid users or general drug users, but the reviewer’s main interest is heroin injection users. 2.6 Methods of Appraisal After identifying the relevant studies and refining the PICO question, the next step for this dissertation was to critically appraise the literature. This will be covered in chapter 3. Critical appraisal is the evaluation of strength and quality of research studies in order to deliver evidence-based clinical decisions and after determining the worthiness of different studies through the use of different critical appraisal tools, multiple research findings can be synthesized together to develop evidence-based-practice (LoBiondo-Woods Haber, 2013). Furthermore, Burls (2009) argues that studies being biased can result in false outcomes and conclusions, because they are not composed of an acceptable quality. A bias is an orderly deviation of the results occurring from the way that a study is led, investigated or reported. In light of this, critical appraisal tools were developed to help researchers in identifying valid and reliable studies. Specific critical appraisal tools in the form of checklists are used to analyse different study designs. Commonly used appraisal tools are: Critical Appraisal Skills Programme (CASP) Scottish Intercollegiate Guidelines Network (SIGN) Centre for Evidence Based Mental Health (CEBMH) Critically Appraise Topic (CAT) After studying and considering all of the above methods of appraisal, together with other appraisal tools, it was decided that the CASP appraisal tools are to be used for critically appraising the identified studies relevant to the PICO question. The reason for choosing the CASP appraisal tools is because it is clear, concise, and easy to understand. CASP offers different checklists appropriate for different research designs where one can critically evaluate research through a set of questions and helps in determining the quality of the literature being appraised. At this phase, the studies were also rated and arranged according to the hierarchy of evidence adopted from Aslam (2012) as shown in figure 2.1. 2.7 Conclusion In conclusion, the study’s main objective is to determine whether THNPs reduces the mortality rate of heroin OD. Several keywords were identified from the PICO question elements, and from preliminary search results. These keywords were systematically searched in different databases using different search syntaxes combinations. A set of inclusion and exclusion criteria were then set up in order to get to the studies relevant to the PICO question. PICO question was then refined and then it was decided to use the CASP appraisal tools for evaluating the relevant studies which will be discussed in the next chapter. Words 1763

An Organizational Study of The United States Air Force :: Business Organization Research

The United States Air Force faced a leadership vacuum with the resignation of Air Force secretary James Roche and his Undersecretary Peter Teets. The Pentagon decided to take over of the buying decisions for the Air Force since they believed that there was no one who was in the position to take on the responsibility. The Department of Defense is now taking in charge to support and to assist the Air Force Command by overseeing and providing advice on important Air Force programs during a time of transition. It was clarified however that within the next six months, a new Air Force Secretary will be appointed. At present though, the Air Force is under the temporary command of Lt. Col. Michael Rodriguez (http://money.cnn.com/2005/03/28/news/fortune500/pentagon/). All organizations whether it be in the business industry, socio-civic, private or government-regulated face the challenge of running the whole system according to the principles as well as the goals and objectives of the system. The organization normally is confronted with how it will operate accordingly to meet the expectations and put up with the responsibilities and duties of the members as well as the departments that make up the whole system. The changes in the surroundings of the workplace in the internal as well as in the external environment and affairs make influence the overall operations of the structure. The military is not an exemption in this regard even for the fact that the defense team of a country undergo regulations that are very systemic and defined. There are internal as well as external affairs, issues and problems that should be attended to in order for the whole organization to function fully and provide the necessary outputs being demanded. That i s why it is interesting to look at a certain military arm experience a challenge of change in the system to be able to fit in the constantly changing global and wide social context on which it operates. Air Force Organizational Structure Just like other organizations, the United States Air Force is composed of complicated and systematic divisions. The people in this particular service are classified not just according to ranks. Since the recruits in this defense arm came from different state with varying cultural orientation, it is but expected that the people in this service are also diverse.

Client Relationship Management (CRM) Essay

Introduction The abbreviation CRM is Client Relationship Management and defined as it is a process to create a solid relationship with the customer and to know all the more about the client needs. Stronger associations with the clients will help in the improvement of the business. This process also helps to customer by getting the information about customer needs and what they desires from reputed company. CRM makes the utilization of innovation and human assets for the advancement of the business. By actualizing CRM Better client administration might be given (Avinashramana). Figure 1: CRM relationship and Management (James D. Mckeen) Minitrex Company History: Minitrex is an organization with two real divisions including finance and insurance. George Degas is the chief of offers at Minitrex, thinks about the correspondence issue happened in deals group, in light of the fact that there is no bring together client correspondence framework. , Jon Bettman designated as VP of promoting, eighteen months prior, to bring together the client correspondence focus which will be useful to expand the offers of the organization in cross and up bearings. Anyhow the thought is not executed, in view of absence of coordination between Harold Blumfen, VP of insurance, and the VP of financing, Mariella Hopkins. Insurance is a high benefit segment, which is utilizing credit organization framework to track the client charging. Blumen accepts that machines respect store data yet can’t swap persons for client learning and backing. Hpokins is an IT aficionado, who needs to overhaul IT framework, to bring about a significant improvement. Figure 2: CRM representation (James D. Mckeen) Harold Blumfen, VP of insurance, is a real benefit creator for Minitrex. His division utilizes a credit organization framework, which is created more than twenty years prior to track client billings and installments and a general administration framework to stay informed regarding which items a client has brought and what administrations the client is qualified for. Both are in a general sense backend frameworks. For front end they are  utilizing their own particular documentation. Mariella Hopkins, VP of financing, has effective involvement in managing an account division, subsidized the improvement of administration business focus application, to join together enormous keeping money administrations with little organization adaptability. This application demonstrations as an online client self administration framework, by which clients can get explanations and financing online and can get credit sanction immediately. Organization can utilize this application for client following. By co-ordinating the usefulness and client data of credit organization framework general administration frameworks and administration business focuses organization can expand its cross deals by creating the unified client contact framework Due to these reasons Denny Khan, chief of IT said, without collaboration of insurance and money Beltman can’t attain incorporated client contact data framework. CRM at Minitrex: 1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called? Minitrex deals group didn’t have entry to client data of protection and account divisions which are significant lines of organization. Absence of data causes this issue. Deals group is not by any means upgrading their information base. In light of these two reasons, somebody at Minitrex called n existing client and third time in same week. 2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan, be sure to include people, processes, and technology As per Khan Analysis, none of the VPs assign committed business staff and plan to new framework. The execution of a client relationship administration (CRM) result is best treated as a six-stage methodology, moving from gathering data about your clients and preparing it to utilizing that data to enhance your showcasing and the client experience. Stage 1 – Collecting data The necessity ought to be to catch the data we have to recognize the obliged client contact data, with restricted offering over the groups according to security approach. Data ought to incorporate clients and order their conduct. Those organizations with a site and online client administration  have favorable element as clients can enter and keep up their own particular subtle elements when they purchase. Stage 2 – Storing data The best approach to store and deal with your client data is in a social database – an unified client database that will permit you to run all your frameworks from the same source, guaranteeing that everybody uses avant-garde data. Stage 3 – Accessing data With data gathered and put away midway, the following stage is to make this data accessible to staff in the most helpful arrangement. Stage 4 – Analyzing client conduct Utilizing information mining instruments within spreadsheet programs, which examine information to recognize examples or connections, you can start to profile clients and create deals methods. Stage 5 – Marketing all the more successfully Numerous organizations find that a little rate of their clients produce a high rate of their benefits. Utilizing CRM to addition a finer understanding of your clients’ necessities, goals and distinguish toward yourself, you can remunerate and focus on your most significant clients. Stage 6 – Enhancing the client experience Generally as a little gathering of clients are the most beneficial, a little number of griping clients regularly takes up an unbalanced measure of staff time. In the event that their issues could be recognized and determined rapidly, your staff will have more of an opportunity for different clients. References Avinashramana (2014, 09). CRM at minitrex. StudyMode.com. Retrieved 09, 2014, from http://www.studymode.com/essays/Crm-At-Minitrex-50337471.html, Customer Relationship Management, retrieved September 20th, 2014, from http://www.studymode.com/essays/Customer-Relationsihp-Management-84388.html James D. Mckeen and Smith, H.A., Making IT Happen, Wiley UK, Chichester, UK, 2003, p. 124)

Business Plan Essay

The executive summary will end with a summary statement, a â€Å"last kick at the can† sentence or two designed to persuade the readers of your business plan that your business is a winner. While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write. The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Think of it as an introduction to your business. Therefore, your business plan’s executive summary will include summaries of: †¢ a description of your company, including your products and/or services †¢ your mission statement †¢ your business’s management †¢ the market and your customer †¢ marketing and sales †¢ your competition †¢ your business’s operations †¢ financial projections and plans The executive summary will end with a summary statement, a â€Å"last kick at the can† sentence or two designed to persuade the readers of your business plan that your business is a winner. How to write an Executive Summary To write the executive summary of the business plan, start by following the list above and writing one to three sentences about each topic. (No more!) If you have trouble crafting these summary sentences from scratch, review your business plan to get you going. In fact, one approach to writing the executive summary of the business plan is to take a summary sentence or two from each of the business plan sections you’ve already written. (If you compare the list above to the sections outlined in the Business Plan Outline, you’ll see that this could work very well.) Then finish your business plan’s executive summary with a clinching closing sentence or two that answers the reader’s question â€Å"Why is this a winning business?† For example, a business plan’s executive summary for a pet-sitting business might conclude: â€Å"The loving on-site professional care that Pet Grandma will provide is sure to appeal to both cat and dog owners throughout the West Vancouver area.† (You may find it useful to read the entire Pet Grandma executive summary example before you write your own.) Tips for Writing the Business Plan’s Executive Summary †¢ Focus on providing a summary. The business plan itself will provide the details and whether bank managers or investors, the readers of your business plan don’t want to have their time wasted. †¢ Keep your language strong and positive. Don’t weaken the executive summary of your business plan with weak language. Instead of writing, â€Å"Dogstar Industries might be in an excellent position to win government contracts†, write â€Å"Dogstar Industries will be in an excellent position†¦Ã¢â‚¬  †¢ The executive summary should be no more than two pages long. Resist the tempation to pad your business plan’s executive summary with details (or pleas). The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything. †¢ Polish your executive summary. Read it aloud. Does it flow or does it sound choppy? Is it clear and succinct? Once it sounds good to you, have someone else who knows nothing about your business read it and make suggestions for improvement. †¢ Tailor the executive summary of your business plan to your audience. If the purpose of your business plan is to entice investors, for instance, your executive summary should focus on the opportunity your business provides investors and why the opportunity is special. †¢ Put yourself in your readers’ place†¦ and read your executive summary again. Does this executive summary generate interest or excitement in the reader? If not, why? Remember, the executive summary of the business plan will be the first thing the readers of the business plan read. If your business plan’s executive summary is poorly written, it will also be the last, as they set the rest of your business plan aside unread! †¢ a description of your company, including your products and/or services Bordeaux Wine Trading is a Wine trading company based in Bordeaux, France with a wide network of Bordeaux Wine distribution and export all over the world. Bordeaux Wine is a premium brand with unique pleasing taste. †¢ your mission statement The purpose of our company is to create awareness and increase demand, establishing a successful business for the export and distribution of Bordeaux French wine. †¢ your business’s management Bordeaux Wine Trading is planning to export and distribute Bordeaux Wine in Brazil. Brazil is one of the emerging economies of the world with great opportunities of business development. †¢ the market and your customer In Brazil, Bordeaux Wine Trading’s main focus is upper and aspiring middle class of Sao Paulo and Rio De Jinero. †¢ marketing and sales Bordeaux Wine Trading is looking to have some local licensed distributor for the distribution purpose. †¢ your competition †¢ your business’s operations †¢ financial projections and plans Mission Statement; The purpose of our organization is to create awareness and increase demand, establishing a successful business for the export and distribution of Bordeaux French wine into Brazil. Corporate position; A well established French organisation that successfully distributes and trades Bordeaux wine globally. Objective in Brazil; We expect to invest over a three year period, building sales of over 2 million USD per year by our third year of operation, maintaining an average of 20-25% Gross margin. This is a one page synopsis of your plan, including a description of product, target market and positioning of product within the target market. Note the specific competitive advantage(s) of your product and the value it provides to the customer. Include your marketing objectives for the first year and the overall size of the marketing budget you are requesting. ⠝â€" EXECUTIVE SUMMARY We are interested in export and distribution of Bordeaux Wine in Brazil. Brazil is one of the emerging economies of the world with great opportunities of business development. We have found attractive market of Wine users in Brazil. Our target market will be upper and aspiring middle class of Sao Paulo and Rio De Jeniro. Brazil is currently 34m case market, with a per head consumption of 2 liters. Brazilian-produced wine – most of it red – tends to have sweeter profile than in other producing nations. In competition with it, we have finest wine from Bordeaux. In Brazil, there is also wine from other wine producing countries like Italy, Chile, Argentina and Portugal. But our competitive advantage is that the Brazilian people have awareness about Bordeaux Wine but not available in market in a frequent manner. In Rio 47% and in Sao Paulo 26% of awareness which is quite appealing for market entry. Brazil’s 80% wine market is captured by Red wine and also White wine market got the growth of 9% between 2003 to 2007 which is still growing. Initially, we will make some wine tasting events with the help of local distributor during festivals especially in Rio Carnival. We will participate in world largest Food and Beverages exhibition, SIAL in 2012, Sao Paulo. We will publish the advertisement in major newspapers and magazines.

life expectancy essays

life expectancy essays The environmentalist view of the energy intensity is based on the legacy of the I = PÃâ€"AÃâ€"T equation in which environmental Impact equals Population, multiplied by Affluence, and further multiplied by Technology (Earth Report 2000: Revisiting the True State of the Planet. 1999). The further desegregation of this formula implies that energy intensity can be looked upon as an integrative variable describing the impact of both technology and affluence. Bruce et al. (1996) argue that intensity is inversely related to efficiency. Improving efficiency reduces the amount of energy required to provide a given output, i.e. an output of the same quality and quantity. In real life, though, the precise nature of the output is unknown, hence intensity is a proxy for efficiency. The Kaya Identity is an expression that is introduced by Bruce et al. (1996) to describe the relationship among the factors that influence trends in energy-related carbon emissions: C = (C E) Ãâ€" (E GDP) Ãâ€" (GDP POP) Ãâ€" POP. The formula links total energy-related carbon emissions (C) to energy (E), the level of economic activity as measured by Gross Domestic Product (GDP), and population size (POP). The first two components on the right-hand side represent the carbon intensity of energy supply (C/E) and the energy intensity of economic activity (E/GDP). Economic growth is viewed from the perspective of changes in output per capita (GDP/POP). At any point in time, the level of energy-related carbon emissions can be seen as the product of the four Kaya Identity components - energy intensity, carbon intensity, output per capita, and population size. In fact, growth in energy intensity in industrialized countries has historically lagged behind economic growth, whereas the two are more closely correlated in developing countries. As a country's energy intensity changes, so does the influence of a given level of economic activity on carbon emissions. Increased energy use and ...

Beowulf vs. the Knight in Canterburry Tales essays

Beowulf vs. the Knight in Canterburry Tales essays Heroes have amazing qualities that make them extraordinary people. Many types of heroes live in the world: men, women, children, or even next-door neighbors. Both Beowulf and the Knight act heroically, each in their own way. Heroes usually have an abundance of strength, and act as great warriors. They risk their lives for a cause. For example, a general of an army is a strong warrior and a hero, because he does anything for his men. The firefighters on September 11th acted like heroes. They climbed the stairs of the tower though they knew they probably wouldnt come down, because they understood that their job required them to help people. Heroes, like the ones just mentioned, do not always benefit from what they do. Heroes usually have ethics and honesty, with a high moral conviction. They tend to obey a higher law. For example, William Wallace, the man who died helping the Scottish fight the British, had a strong faith in G-d and admirable ethics. Believing in G-d helps a hero, because he realizes his weaknesses, so he might as well help society. The hero says to himself G-d put me on this planet to live His way, and I am nothing compared to Him, so I should help other people. Heroes often do not quite fit into normal society. This helps them perceive wrong. They do not live normal lives. They usually always work for a cause. They live alone, and sacrifice a social life for what they believe in. Often when a great peril threatens society, the hero takes a vital role. It may involve a trial from which the hero must emerge on a higher level. For example, Harry Potter often faces a problem, which, while trying to solve, makes him into a better person. Heroes should also have confidence. A hero should possess bravery and courage, but it may damage him to have too much confidece. Arrogance could hurt a warrior, because he may think he could win a battle when he should really back off. This shows why he...